As Social Media continues to take over the Internet, many businesses have begun to create company profiles on many of the popular sites such as Twitter, LinkedIn and Facebook. While sometimes a company Profile can be set up the same way as a personal profile, this is not always the case. For example, there is a distinct difference between a Facebook Profile and a Facebook Page. Understanding the difference between the two can save you a lot of time as well as increase your company’s visibility online.

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What’s the Difference?

Facebook Profiles are generally meant for individual people. Profiles offer many features that allow users to socialize with others. Here are some of the basics:

  • Request friends and allow others’ friend invitations
  • Post personal information and interests
  • Write status updates
  • Post pictures and videos
  • Write on friends’ walls and socialize with others on Facebook.

Profiles are strictly meant for personal use. Using Profiles to promote a business is clearly forbidden by Facebook and can lead to the termination of you account.

On the other hand, Facebook Pages are designed for businesses. Some of the features available for Facebook Pages are:

  • Other Facebook users can become a “Fan” of your company  (not your friend)
  • Post company information
  • Write status updates and post links
  • Use of the discussion board
  • Post pictures and videos

As you can see, the main difference between a Facebook Page and a Profile is the fact that with a Page you obtain “Fans” whereas with a Profile, you gain “Friends”. This distinction was made by Facebook to show the difference between individuals and businesses.

friendsVSfans

So if you’re looking to promote your business on Facebook, you first need to create a Personal Profile and then create a Fan Page for your business. Pages are a very effective and efficient tool which allows you to reach your targeted audience as well as helps you listen to what they have to say. Use the discussion board to find what what they like, and what they don’t like – and any suggestions for improvements. Allow clients to post testimonials to promote your brand. Offer special and promos online. There are countless ways for a business to use a Facebook page to their advantage.

Can a Facebook Fan Page help your business?

WebFuel on Facebook
  • Les

    Thanks for the tips Jason. I have always been confused about this.