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Google Analytics

WebFuel specializes in Google Analytics consulting, audits, reporting & support for large enterprises and complex websites.

What We Do Best

  • Digital measurement plans, analytics reporting and dashboard creation
  • Data analysis and actionable insights
  • Channel attribution and cross-device tracking

How WebFuel Gets Results

WebFuel stays on top of the ever-evolving world of Google Analytics. Things move fast in the online world, and we are proud to say that we keep up with the pace. And if you were wondering, we back it up by maintaining our Google Analytics qualifications. Our credentials, plus an insatiable inquisitiveness as to how things work and what makes what happen, and when, ensures that we will help you leverage your Google Analytics data in the best way possible.

Google Analytics Reporting & Custom Dashboards (Google Data Studio)
Les has provided excellent support for my team and I, creating customized GA campaign reports, and more recently campaign dashboards using Google Data Studio. He’s extremely easy to work with, clearly explains the dashboard set-up and also how to use the data to optimize our campaigns. Les has a deep understanding of online analytics and takes the time to educate anyone he is working with on the topic. I would certainly recommend WebFuel for any Google Analytics requirements and look forward to continuing to work with Les.

Gail Weeks

Campaign Strategy Manager, Nokia

Google Analytics Implementation Support (En/Fr)
Les from WebFuel was called in to customize our GA account with proper filters, views and train our staff on campaign tracking. He was personable with all employees to ensure thorough understanding of tracking our campaigns no matter the skill level. Les’ attention to detail and exuberant teaching really made a difference to me as I felt each question big or small would have a complete answer that was easy to understand. The professional work ethic I experienced while working with WebFuel made each project and the resulting positive feedback a real joy. Great Results, Expert, High Integrity.

Laura Lamar

Coordinator, External Relations & Communications, Canada Foundation for Innovation (CFI) | Fondation canadienne pour l’innovation (FCI)

Measuring your online success should be the primary objective of any campaign you are running. Period.

So what is our approach?

At WebFuel, we believe that one’s online success must be measurable. Google Analytics is the perfect tool to measure your ongoing investment and efforts. No matter how we help you with your GA data, you can be assured that we will do so with tactical effectiveness, expedience, and a ☺ (smile) on our faces. The most common issues are related to:

  • KPI alignment with reporting
  • Poorly crafted filters
  • Inability to pull accurate & meaningful data
  • Creation of custom reports
  • C-Level dashboards
  • Channel attribution
  • Campaign management
Having issues with your Google Analytics? We can help! Here’s how:

Google Analytics Audits

“Somebody” told you that you needed to install Google Analytics. You did. After all it’s a free service. After a couple of months of data, you realize that you aren’t even sure if it was installed correctly? Did Filters get implemented? Dunno. Event Tracking? Goals? How are our Social Media profiles affecting traffic to our website? Reporting (Standard  and/or Custom). Multi-channel funnels… Say what? Plenty of questions to be sure! And more on the way. We can audit your web presence and determine whether or not the GA tracking code has been correctly implemented – across every single page of your website. We’ll identify opportunities & gaps. After all, who wants to look at useless data? And that’s what you’ll have if your Google Analytics is tracking incorrectly.

Google Analytics Implementation

You have launched a new website. It took months – probably a bit longer then you had hoped for. Now everyone is wondering (demanding to know) what is happening with this wonderful new “investment”. Implemented properly, Google Analytics can provide a wealth of useful information to every level of an organization. We take the time to understand what drives your organization’s online success, and help ensure that your GA account is properly configured to capture the data that your key stakeholders are looking for.

Google Analytics Reporting

GA will give you more reports then you can shake a stick at. And that is the challenge. What report do we need? How do all of these reports relate to our business? What data does one show a “C Level”? What’s important to my Marketing team? What’s happening with our PPC efforts? We’ll help you determine what reports work the best for you, your individual constituents and the organization as a whole. GA won’t deliver the data you need right out of the box? We’ll build custom reports & dashboards that give you the data you need when you need it.

Google Analytics Support

Sometimes you are not sure what you need. You just know that you need some help with Google Analytics. But you just can’t put your finger on it. You’re not alone. In fact, this is probably the area we help most clients with. With WebFuel, you can purchase blocks of GA Support time and use it however you wish. Got a question about settings up Events? Not sure about Channel attribution? Need some data, but just can’t determine the best way to get it? We can help! You have invested a fortune in your PPC efforts, but have no clue as to what affect they are having on the success of your Campaigns? We can go on… Pick a GA problem, we will help you solve it!

Brands that trust us with their Google Analytics data

WebFuel Client: Nokia

At WebFuel, we love data, and explaining it in plain English. We are easy to talk to.

Got questions? Not sure how to get started? We can help!

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Who we are

WebFuel is an experienced, ethical and knowledgeable full-service Search Results Agency committed to helping International and Canadian clients be successful on the web.

Our Credentials