Audits, Consulting, Reporting, Implementation Support & Training

Potential Customers have found your website? Do you understand where they are going, where they are coming from, their behaviour once there? Are you running a PPC campaign and really don’t have a clue as to the value you are getting out of your financial investment? Do you Tweet, post to Google+, spend hours on your company Facebook page, post on your Company LinkedIn page – all the while not knowing the value derived from your efforts?Have you spent some hard-earned cash (hopefully with us!) on some organic Search Engine Optimization (SEO) and want to see what the end result of all the work you.

WebFuel has been involved in analyzing website performance for over 10 years. We have helped clients in numerous verticals measure the success of their online efforts. There isn’t much we can’t help you measure. All with a smile and our (renowned) tactical effectiveness. Why bother implementing SEO or PPC campaigns if you can’t quantify their traction? We are where the “rubber meets the road.”  (bad pun)…

How WebFuel Gets Results

WebFuel stays on top of the ever-evolving world of Google Analytics. Things move fast in the online world, and we are proud to say that we keep up with the pace. And if you were wondering, we back it up by maintaining our Google Analytics qualifications. Our credentials, plus an insatiable inquisitiveness as to how things work and what makes what happen, and when, ensures that we will help you leverage your Google Analytics data in the best way possible.

We specialize in:

    • Google Analytics Audits
    • Google Analytics Consulting
    • Google Analytics Reporting
    • Google Analytics Implementation Support
    • Google Analytics Training
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So what is our approach?

At WebFuel, we believe that one’s online success must be measurable. Google Analytics is the perfect tool to measure your ongoing investment and efforts. No matter how we help you with your GA data, you can be assured that we will do so with tactical effectiveness, expedience, and a ☺ (smile) on our faces.

Having issues with your Google Analytics? We can help! Here’s how:

Google Analytics Audits

“Somebody” told you that you needed to install Google Analytics. You did. After all it’s a free service. After a couple of months of data, you realize that you aren’t even sure if it was installed correctly? Did Filters get implemented? Dunno. Event Tracking? Goals? How are our Social Media profiles affecting traffic to our website? Reporting (Standard  and/or Custom). Multi-channel funnels… Say what? Plenty of questions to be sure! And more on the way. We can audit your web presence and determine whether or not the GA tracking code has been correctly implemented – across every single page of your website. We’ll identify opportunities & gaps. After all, who wants to look at useless data? And that’s what you’ll have if your Google Analytics is tracking incorrectly.

Google Analytics Implementation

You have launched a new website. It took months – probably a bit longer then you had hoped for. Now everyone is wondering (demanding to know) what is happening with this wonderful new “investment”. Implemented properly, Google Analytics can provide a wealth of useful information to every level of an organization. We take the time to understand what drives your organization’s online success, and help ensure that your GA account is properly configured to capture the data that your key stakeholders are looking for.

Google Analytics Reporting

GA will give you more reports then you can shake a stick at. And that is the challenge. What report do we need? How do all of these reports relate to our business? What data does one show a “C Level”? What’s important to my Marketing team? What’s happening with our PPC efforts? We’ll help you determine what reports work the best for you, your individual constituents and the organization as a whole. GA won’t deliver the data you need right out of the box? We’ll build custom reports that give you the data you need when you need it.

Google Analytics Support

Sometimes you are not sure what you need. You know that you need some help with Google Analytics. But you just can’t put your finger on it. You’re not alone. In fact, this is probably the area we help most clients with. With WebFuel, you can purchase blocks of GA Support time and use it however you wish. Got a question about settings up Events? Can’t figure it out? We can help! You have invested a fortune in your Social Media efforts, but have no clue as to what affect they are having on the success of your web presence? We can go on… Pick a GA problem, we will help you solve it.

Google Analytics Training

You’ve had Google Analytics installed. Yay! After a couple of months of reviewing your GA data, you realize that it’s like drinking water from the proverbial fire hose. You have so much data, you cannot focus on what’s important and what is not. Nobody said it would be like this! We can help by working with you to develop customized Google Analytics training for you and/or your entire team. We will work with your Google Analytics account and data. Your targeted geographic markets, marketing goals, and what you need to measure are part of the training equation. Nothing generic. Real data (yours). Real results. Real learning! Onsite Google Analytics training is available across Canada.

At WebFuel, we love data, and interpreting it in a manner that is consumable by meer mortals.

We are nice friendly (geeky at times) people and would be happy to talk to you about your Google Analytics requirements – without all the techno speak.

Got questions? Not sure how to get started? We can help!

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