Improving organic search engine rankings is the goal of search engine optimization (SEO). In other words, a search engine optimizer works to increase your site traffic from search engines. Two types of SEO techniques used are “on page” and “off page” solutions.
What is the difference?
“On Page” search engine optimization is the process of optimizing your website for search. It can include structural changes (so that engines can crawl and index your web pages), revising code (such as HTML tags) and content optimization (placing researched keywords in the right place). This SEO technique requires access to the back end of your website.
“Off-Page” SEO work is done outside of the website (no access required). It focuses on “promoting” the site via the web. SEO strategies can include search engine & directory submissions, improving the quality of inbound links (also known as “link juice”) as well as link development.
Generally, both “On and Off” page solutions are implemented (rather than one or the other) to improve search engine placement.