Updated on July 9, 2016.
Much has changed since 2009.
WebFuel now offers a wide range of customized Google AdWords training including full day workshops at your location. We have also rolled out Google AdWords Demystified workshop (for those working with an agency). Contact us for more details.
WebFuel is pleased to announce that we now offer Google AdWords training in Ottawa and the surrounding areas. Also available in Montreal and Toronto.
The third session of our Search Engine Visibility Education Series being offered is Introduction to Google AdWords. The format of this customized workshop is one-on-one (small group). Training is based on your Google AdWords account, with a hands-on approach – and is offered at your premises. The session is two hours.
Who should sign up?
- Marketing Teams
What will you learn?
- What is Google AdWords?
- Google AdWords features and benefits
- Campaign snapshot and settings overview
- Ad group targeting and testing strategies
- Keyword selection and bidding
- Landing page optimization
- Integration with Google Analytics
- Accessing and interpreting the data
- Creating and sending reports
- Goal setting (conversion tracking options)
- Getting help
What makes us different?
The foundation of our company is built on education. Our Google AdWords instructor, Helen Faber has successfully completed the Google Advertising Professional (GAP) training and exam. She is the author of Get Found on the Web and the Search Engine Visibility Glossary (an Education resource).
WebFuel is also member of Search Engine Marketing Professional Organization (SEMPO), a global non-profit organization serving the SEM industry with members in 41 countries (including Canada). Our staff attends the Search Engine Strategies Conference each year to stay on top of PPC.