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WebFuel is excited to announce our next Search & Digital Marketing Meetup to be held in Ottawa on March 5, 2013. We are inviting all professionals involved or interested in Digital Marketing, Search Engine Marketing, or Search Analytics in the Ottawa and Gatineau area to learn more about advanced AdWords tactics related to Google Analytics retargeting for the Google Display Network.

Search & Digital Marketing Meetup

It’s Digital. It’s Educational. It’s Canadian.

Date: Tuesday, March 5, 2013

Time: 5:30PM – 7:30PM

Location: The Exchange Pub & Restaurant 

Presenter: Derek Tucker
Global Marketing Manager – eCommerce, Corel Software

Derek Tucker
Advanced AdWords Tactics: Google Analytics Retargeting for the Google Display Network (AKA Retargeting 2.0)

“Stupid retargeting is bad, and smart retargeting is good. A smart marketer would use the recency and frequency capping that is available in every retargeting solution. The other tactic is to understand consumer behavior.”

Avinash Kaushik, Digital Marketing Evangelist at Google

Google Analytics Remarketing: Retargeting for 2013

Come meet Derek Tucker of Corel Canada as he outlines the how-to and the why of upgrading your pixel based retargeting to retargeting 2.0 (AKA Google Analytics Remarketing). Learn how to leverage the full power of Google Analytics to fully align and target your display messaging with your customers’ multi-touch journey down the funnel, whether it ends in a sale or a sign-up.

About the Speaker:

Derek Tucker has held core operational roles with several of Canada’s largest online eCommerce sites, including retail and Global eCommerce sites. He has experience in all facets of eCommerce from content, inventory, logistics, and site merchandising through to Social Media and all aspects of Digital Marketing (email, affiliate, PPC, display, SEO, CSEs, in-product-marketing, PLAs, Google Shopping, and Social network advertising). As an analytics heavy Digital Marketer, Derek revels in staying on the cutting edge of innovation and is a sought after beta and alpha tester of new search & display functionalities. 

Agenda

5:30PM Event Registration & Networking

6:00PM Derek Tucker Presentation (and Q&A Session)

7:00PM Meet Derek and Networking

7:30PM Event wrap up

Event Sponsors
These educational and networking events do not happen without sponsors. WebFuel would like to thank IABC Ottawa for their support!

Space is limited. Register now for this event!

Online registration is available until: February 28, 2013 (or until all tickets are sold out).

About the Search & Digital Marketing Meetup Group
WebFuel hosts the Search & Digital Marketing Meetup in Ottawa, Canada. The focus of these events is to provide industry related face-to-face networking opportunities at a local level as well as educational presentations from a Canadian perspective. If you would like to present (English and/or French) or become a sponsor, please contact Helen Faber.