WebFuel is inviting all professionals involved or interested in Digital Strategy, Online Marketing, or Search in the Ottawa and Gatineau area to learn more about the process of website redesign.

Search & Digital Marketing Meetup 2014

It’s Digital. It’s Educational. It’s Canadian.

Date: Thursday, January 30, 2014
Time: 5:30PM – 7:30PM
Location: The Code Factory

Nichole McGill
Presenter: Nichole McGill
Director, Web Communications at University of Ottawa

Topic: Not Your Typical Education Site: The Overhaul of uOttawa.ca

Come meet Nichole and learn more about the process of website redesign.

Presentation:

The new uOttawa.ca website went live in November of 2013 to the musical tweets and likes of students and for those who are passionate about creating a user-design experience. Not only was a new Drupal Web content management system put in place to replace the numerous in play, the entire content and purpose of the site was rethought according to a thorough analysis that focused on the needs of users first.

Nichole McGill, Web Communications Director for the University of Ottawa, reveals what she learned in her multi-year odyssey to transform uOttawa.ca to make it mobile, ensure that all requirements met the unique bilingual needs of the largest English-French university in the world, all the while pushing the bar for university sites worldwide.

About the Speaker:

Nichole McGill has transformed the Web presences of major organizations for more than a decade, and in the process, challenged and refined the ideology and processes behind digital communications.

Currently responsible for the overall Web strategy and presence of the University of Ottawa, in the past, she has redesigned and managed the Web presences of Health Canada, culture.ca and Foreign Affairs, the latter for which she received a Public Service of Excellence Award (interdepartmental team) for managing the Web communications surrounding Canada’s response to the earthquake in Haiti. A frequent speaker and lecturer on Web and social media, Nichole is also an OpEd writer and fiction author. She holds a Bachelor of Arts with High Honours in Mass Communications and blogs occasionally at NicholeMcGill.com.

Agenda
5:30PM Event Registration & Networking (Grounded on the First Floor)
6:15PM Nichole McGill Presentation (and Q&A Session)
7:15PM Meet Nichole and Networking
7:30PM Event wrap up

Event Sponsors

These educational and networking events do not happen without sponsors. WebFuel would like to thank the University of Ottawa, The Code Factory & IABC Ottawa for their support!

Appetizers will be included. Space is limited. Register for this event now!

About the Ottawa Search & Digital Marketing Meetup Group

WebFuel hosts the Search & Digital Marketing Meetup in Ottawa, Canada.  The focus of these events is to provide industry related face-to-face networking opportunities at a local level as well as educational presentations from a Canadian perspective. If you would like to present (English and/or French) or become a sponsor, please contact Helen Faber.