Last night marked another great session (our 11th!) of the Ottawa Search & Digital Marketing Meetup Group – which was held at the Clocktower Brew Pub. We had a great turnout (+25 peeps) of Ottawa area search & digital marketing professionals.  As is has become the norm, our event was preceded by some excellent networking. WebFuel, in association with Longship Consulting IABC Ottawa hosted this well-attended MeetUp.

Our main presenter was Erik Hagborg.  His presentation focussed on why a successful website must balance the needs of both the business and its users. To do so effectively requires a clear strategy. He went on to explain why measurement plays a vital role in any effective strategy, and ultimately in developing a great user experience.  But understanding what to measure, and how, is a challenge for many organizations. His presentation and subsequent discussion focussed on how measurement is key to any good user experience strategy.

Here is his Slidedeck

We are always looking for people interested in presenting industry-related topics. So if you know of anyone, just drop us a line.