by Les Faber | Nov 18, 2014 | Web Analytics, WebFuel
As the title of this post implies, I am about to tell you why you want to know how much of a web page gets viewed. Not to be confused with if a webpage gets viewed. Those are Sessions. What I am talking about is much more granular. Okay, let’s be honest, I am anal....
by Les Faber | Mar 3, 2014 | Web Analytics, WebFuel
I have been working with Google Tag Manager for over a year now. During that time I have come to greatly appreciate the power behind the product. That being said, Google has been on a real tear with respect to increasing the capabilities of this most awesome tool. In...
by Les Faber | Feb 27, 2014 | Web Analytics, WebFuel
I have been immersing myself In Google Tag Manager (GTM) and it’s pal Universal Analytics (UA) for over a year. The relationship has been rocky at times. But perseverance (mine) has prevailed. Together they have come to be my Analytics Dynamic Duo. Not quite like...
by Les Faber | Jan 6, 2014 | Web Analytics, WebFuel
Things have been heating up in The Analytics world for quite some time. Back in October of 2012 Google announced a significant upgrade to their flagship Analytics product. Universal Analytics has been in BETA since then. It’s now getting closer to the full rollout of...
by Les Faber | Mar 14, 2013 | Web Analytics, WebFuel
Last Fall, Google announced a brand new product that set the Online marketing world on fire (my opinion). It’s called Google Tag Manager. A rather obscure name if you know nothing about “tagging”. I know plenty. In short “tagging” is the...