by Helen Faber | Jun 22, 2016 | Search Engine Optimization, WebFuel
Technical SEO has received lots of press lately. Columnist Clayburn Griffin argued that while technical SEO can make your site more attractive to search engines, it can only go so far. Whereas Patrick Hathaway argues that technical SEO is much more than a “nice...
by Helen Faber | Nov 13, 2014 | Search Engine Optimization, WebFuel
Updated June 27, 2016. When you have been in the industry as long as I have, you start to see situations where SEO initiatives fail. Most of my work is performing unbiased SEO audits – and determining what issues the client is facing that may have caused poor...
by Helen Faber | Nov 3, 2014 | Canada, Search Engine Optimization, WebFuel
Republished with permission from IABC Ottawa. Written by Brittany Skinner. In Canada we don’t all live in igloos, but we have an abundance of snow; we don’t ride moose to work, but have magnificent wildlife; and we aren’t merely an extension of the United States, but...
by Helen Faber | Oct 31, 2014 | Search Engine Optimization, WebFuel
Search Engine Optimization has evolved over the past decade — more than any other marketing medium. Searches for SEO tactics that are outdated (or simply not best practices) still sit in the Search Engines indexes. Add to the mix, Google’s recent algorithm...
by Helen Faber | Sep 15, 2014 | Canada, News, WebFuel
Ten years ago, I founded WebFuel after having a lengthy discussion with my future business partner about my belief that Search mattered, and would continue to grow. At that time, there were many websites built in Canada without any consideration for Search Engines....