Last night marked another great session of the Ottawa Search & Digital Marketing Meetup Group – which was held at the Exchange Pub & Restaurant (Our 7th such event!). We had an excellent turnout of Ottawa area search & digital marketing professionals.  Our event was prefaced by some superb networking and industry chit chat. WebFuel in association with Corel Canada &  IABC Ottawa hosted this fun & informative session.

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Derek Tucker & Helen Faber

Pre Presentation Networking

Our main presenter was Derek Tucker. Derek gave an excellent overview of the benefits of using Google Analytics in order to implement Retargeting via the Google Display Network. Heady stuff to be sure. Once you understand the techniques, and associated implementation, you will appreciate the online advertising possibilities, and the precision one can expect when implementing this cutting edge technology.

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Derek Talking About Google’s Infrastructure

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Derek Discussing Audience Pools

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Q&A

Here is Derek’s slide deck.

What attendees had to say:

“Excellent – great presentation by an excellent practitioner.”

Chris Biber, Owner Searching Works

“It was great to meet everyone last night and thanks again to Derek for such a great and interesting presentation. I look forward to seeing everyone again at future meetups!”

Ashley Brown

“Great meetup. I learned some new stuff and met some interesting people. I’ll be back.”

Sherrilynne

“Excellent presentation. Derek is very knowledgeable & shared lots of insights. Great networking and exchange of ideas. Also great to have a Google person join in the discussion (thanks Matt).”

Helen Faber, President & Search Strategist, WebFuel

“Excellent Meetup. I learned a lot and I’m looking forward to the next one.

Nigel K.

We are always looking for people interested in presenting industry-related topics. So if you know of anyone, just drop us a line.