Search Engine Marketing (also known as SEM) is a general term that encompasses the entire field of search visibility. It is a form of Internet marketing focused on improving website ranking in search engine result pages (SERPs).

Common search engine marketing strategies include:

Search engine optimization (SEO) focuses on unpaid organic search listings. SEM also includes paid search engine advertising (Pay-Per-Click or PPC), paid placement and paid inclusion.

Are you getting found in a search?

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