Search Engine Optimization (also known as SEO) is concerned with natural or organic search listings (rather than paid search). SEO is the process of improving the website ranking position in Search Engine Results Pages (SERPs).

Common search engine optimization strategies include:

  • Optimizing a website so that search engines can crawl and index web pages – and improve search relevancy (also known as website optimization or Google optimization)
  • Optimizing site content based on researched and targeted relevant keywords (also known as SEO copywriting)
  • OptimizingĀ  inboundĀ  links – and building (as known as link building)

SEO falls under the general term of Search Engine Marketing (SEM) in the search engine visibility field.

Are you ranking high in a natural search results?

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