Website optimization is the modification of a website so that it can easily be crawled and indexed by search engines. This redevelopment process can include removing flash, frames or other obstacles that harm a site from getting found on the web. It can also involve redesigning the URL structure, title and image tags and/or site description to become more search engine friendly.
How is this different from SEO?
Search Engine Optimization (SEO) focuses on the content rather than site structure. During the SEO process, keywords and phrases that are used in web searches are embedded into the text of the site to attract search engines.
Why should you care?
An optimized site (that can get found and indexed by Google and other search engines) leads to higher rankings in search engine results pages (SERPs). Improved results in natural (or organic) listings will increase the volume and quality of web traffic to your site. The Internet has become crowded – and those searching for your business either find you or your competition.
So… what are you waiting for?